![]() ![]() However, excluding apps manually and excluding app categories is a great workaround for the time being. Google has essentially made it impossible to completely remove mobile application targeting from your Google Display Advertising campaigns. Manually excluding apps is probably not worth your time, but it is an option when setting your targeting exclusions.Īs advertisers, all of us would like to have the ‘’ excluded placement back. Last but not least, if you click to Add more excluded placements, you can search for something like ‘Weather’ and exclude apps that will be unrelated to your offers. Then, you can go back to your ‘Placements’ tab, and under the ‘Exclusions’ tab, you will see the mobile apps you just removed from your Google Display Network targeting. Once you select all of the mobile app placements where your ads are showing, you can click on Edit, and then Exclude from Ad Group or Exclude from Campaign. One method is to go to your ‘Placements’ tab, click on the ‘Where Ads Showed’ tab at the top, and select Mobile App placements to exclude. ![]() ![]() If you just want to exclude specific mobile app placements from your campaigns, you can remove them in several different ways. How to Exclude Specific Mobile App Placements Click on ‘Post’ to post the changes from Google Ads Editor to your Google Ads account. Choose to Post Changes for All campaigns or specific campaigns.ģ. Click on the ‘Post’ button in the top-right corner.Ģ. Step 6 – Post Changes from Google Ads Editorġ. Once they are all selected, click on the blue ‘OK’ button. Select every mobile app category in the Apple App Store, the Google Play Store, and Windows Phone AppsĢ. Step 5 – Select Every App Category and Click ‘OK’ġ. Choose to add Campaign-level or Ad Group-level mobile app categories. Click on the drop-down menu to add negative mobile app categories.Ģ. Step 4 – Click to ‘Add negative mobile app category’ and choose Campaign-level or Ad Group-levelġ. Under ‘Keywords and targeting’, click on ‘Mobile app categories, Negative’ Step 3 – Under Keywords and Targeting – Select ‘Mobile App Categories, Negative’ġ. On the left-hand side, choose the Display Advertising campaign you would like to edit. Step 2 – Click the Display Campaign You Want to Editġ. Click on the ‘Exclusions’ tab at the top of the page. Click on the ‘Placements’ tab on the left-hand side.ģ. Open your Google Ads Display Advertising campaign through the online interface.Ģ. Step 1 – Open Your Display Campaign and Go to Placement Exclusionsġ. While it will not remove every application, it can help limit them overall. You may find that your campaign performance is poor on apps, in which case you can remove App Categories from your targeting. Since they are a part of the Google Display Network, your ads are eligible to show when people play mobile app games or check the weather through an app. If you’re running a display network campaign, your ads are likely to show on mobile apps. Scroll down for a quicker method using Google Ads Editor. Remove App Categories Through the Google Ads Interface: This method will show you how to exclude app categories through the online interface. Method 1 – How to Exclude Mobile App Categories from Google Display Ads Campaigns ![]()
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